In 2015, I wrote a six-part series at Launch Your Genius on the cognitive biases that quietly diminish our happiness and the quality of our choices — and on how to get beyond them. Readers have returned to those essays ever since, perhaps because the subject is uncomfortably close to home. We would all like to think of ourselves as logical and rational. Behind the façade, what drives us is our beliefs and our biases.
That series has now become a book — and it has grown. 25 Cognitive Biases and How to Get Beyond Them gathers the original eighteen biases into six chapters, and adds seven new chapters written for this book: the sunk cost fallacy, the Dunning-Kruger effect, the fundamental attribution error, the halo effect, framing and loss aversion, the planning fallacy, and survivorship bias. Twenty-five biases, and twenty-five ways to get beyond them.
Because this is a workbook, reading is only half of it. Every chapter pairs the essay with five Questions to Consider, an Action Tips box, and a short Try This Today exercise. Each chapter then closes with a Reflections page — three guided reflection points with ruled lines for your own answers. At the end of the book you will find a Printable Workbook of nine worksheets: a Bias Spotter log for catching biases in the wild, a Decision Audit to run before any big decision, a four-week tracker for all twenty-five biases, and an action plan to work through them one by one.
Biases are not beaten once. They are spotted, again and again, until spotting them becomes a habit of mind. That is the practice this book is built for.
25 Cognitive Biases and How to Get Beyond Them is a 107-page instant-download PDF, available now at the launch price of $2.99 (regular price $5.99).
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You may also like the rest of the Launch Your Genius collection — Unshakable Self-Esteem, 42 Ways To Be More Creative & Brilliant, Let Go of Limiting Beliefs, 8 Keys to Master Your Inner Game, Beyond Perfectionism, and Unshakable Confidence — all in the same shop.
Spot the hidden shortcuts your mind takes — and make clearer decisions, starting today.
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